A CREATIVE platform for


Founded in 2017, SHAG is an independent movement of young creatives who want to change the way we speak about sex, gender, our bodies and health.

We are a creative platform where young adults express,

engage and educate one another in sexual health,

relationships and sexual politics. 

We aim for our platform to be as open as possible to anyone and everyone, a safe space to speak about the issues that affect young adults today.



Ellie Softley

Founder, Editor in Chief

Softley has worked in Sexual Wellbeing and Sexual Assault prevention for the last 5 years and started SHAG in 2017. As well as being a founding member of the movement Everyones Invited, Softley works at Bold Voices teaching kids about gender inequality. 


Sabelo Moyo

Managing Editor, Head of Compliance

Having previously worked as an international marketing executive at Minesoft UK and as a columnist for MindMapper UK, Moyo has experience working with identity politics and mental wellbeing/ illness within the professional context.

Moyo is currently completeing a masters in Medical Law. 


Phoebe Kalid

Head of Social Media

Phoebe Kalid is a writer whose work focuses primarily on queerness and mental health. Her poetry book, ‘Everything’s Great and I’m Still Dying’, was shortlisted for the 2020 Poetry Book Awards.

Want to work with us?

Or just follow us

Growing up we were badly served by the education system which completely neglects the sexual health education.

There was no discussion or safe space where my friends and I could speak about sex and relationships, with people that spoke the language of our generation.

We want you to be part of the conversation and welcome you to contribute your words, art, music, thoughts and anything else you believe needs a platform.


Contact us via our email or on our social medias found at the bottom of the page.


Shag is whatever you need or want it to be.

It's fluid and constantly changing, reflecting a generation that demands more.

Ellie Softley, SHAG's Founder

Our sister company WISE will be launching in the new year 2022

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